If you work in real estate or property marketing, you’ll know that good design sells. Whether you’re promoting a new development, staging a show unit, or creating visuals for a campaign, design inspiration plays a huge role in shaping how buyers feel about a space. The right look and feel can turn an ordinary property into one that people aspire to live in. But finding that inspiration isn’t...
The South African property market in 2024 is shaped by a complex mix of economic factors, shifting buyer preferences, and emerging trends. Whether you’re a prospective homeowner or a seasoned investor, understanding the latest market dynamics is crucial to making informed decisions. In this article, I’ll explore the most important trends influencing property in South Africa, from...
In today’s digital era, establishing a robust online presence is critical for success in the real estate industry. As potential buyers increasingly rely on the internet to find their dream homes, having a well-optimised website is crucial. Among the arsenal of tools available to enhance your website’s performance, Google Search Console (GSC) stands out as an indispensable asset. This...
In the fast-paced world of real estate, where countless properties are bought and sold every day, it’s essential for agencies to stand out and attract potential clients. In this digital age, having a robust online presence is a game-changer, and one of the most valuable tools for achieving this is Google My Business (GMB). In this article, we will delve into why using Google My Business is...
With the rise of various social media platforms, it has become easier for real estate businesses to reach their target audience and promote their services. However, a common mistake that many real estate businesses make is posting the same content across all social media platforms. While it may seem like a convenient and time-efficient strategy, it is not an effective approach for social media...