Two estate agents. Both in Sandton. Both spending R6,000 a month on paid advertising. Agent A puts everything into Facebook Ads, gets 45 leads, spends hours qualifying them, and signs one mandate. Agexnt B splits R4,000 to Google Ads and R2,000 to Meta retargeting, gets 18 leads, but signs three mandates from buyers who were already searching "property for sale Sandton". Same budget. Different...
Pay-per-click (PPC) advertising is a powerful tool that businesses can use to reach their target audience and increase their online visibility. In this article, I’ll explore what PPC advertising is, how it works, and how you can use it to promote your business effectively. From setting up your first PPC campaign to optimising your ads for maximum ROI, this guide will provide you with...