Technical SEO and on-page SEO are two different aspects of search engine optimization (SEO). 0Technical SEO involves optimising the technical aspects of a website to improve its search engine ranking, while on-page SEO involves optimising the content and structure of a web page to improve its relevance and visibility to search engines. Let’s explore each one of them in detail and see how they differ.
What is Technical SEO ?
Technical SEO involves optimising the technical aspects of a website to improve its search engine ranking. This includes improving website speed, mobile responsiveness, crawlability, and indexability, structured data implementation, SSL certificate implementation, and more.
- Website Speed Optimization: Website speed is one of the most important ranking factors. A slow website can negatively impact user experience and lead to a higher bounce rate. To improve website speed, one can compress images, minify CSS and JS files, enable caching, and reduce HTTP requests.
- Mobile Responsiveness: With more than half of internet traffic coming from mobile devices, having a mobile-friendly website is crucial. To optimise a website for mobile, one can use responsive design, optimise images for mobile, and ensure that the website is easy to navigate on mobile devices.
- Crawlability and Indexability: Search engines use crawlers to discover and index web pages. To ensure that a website is properly crawled and indexed, one needs to create an XML sitemap, optimise robots.txt file, and remove any duplicate content.
- Structured Data Implementation: Structured data helps search engines better understand the content of a website. It includes schema markup, which allows search engines to display rich snippets in search results.
- SSL Certificate Implementation: SSL certificate ensures that a website is secure and protects user data. It is now a ranking factor for Google. One can implement SSL certificate on their website by using HTTPS protocol.
What is On-page SEO?
On-page SEO involves optimising the content and structure of a web page to improve its relevance and visibility to search engines. This includes optimising the title tags, meta descriptions, header tags, body content, internal linking, image optimization, URL optimisation, and more.
- Keyword Research: Keyword research is the process of identifying the right keywords to target. One can use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords that have high search volume and low competition.
- Content Optimization: Content is the backbone of any website. Content optimization involves optimising the title tags, meta descriptions, header tags, and the body content of a web page with relevant keywords.
- Internal Linking: Internal linking is the process of linking to other pages within the same website. This helps search engines understand the structure of the website and improves the user experience.
- Image Optimization: Image optimisation involves reducing the size of images, compressing them, and adding alt text to them. This helps search engines understand the content of the image.
- URL Optimization: URL optimization involves creating short, descriptive, and keyword-rich URLs. This makes it easier for search engines to understand the content of the page and improve the user experience.
Conclusion
Technical SEO and On-page SEO are two crucial aspects of optimising a website for search engines. Technical SEO involves optimising the technical aspects of a website, while On-page SEO involves optimising the content and structure of a web page. Both Technical SEO and On-page SEO are important for achieving higher search engine rankings and improving the overall user experience. By implementing both strategies, website owners can increase their online visibility and attract more organic traffic to their website.
