Turn cold property leads into signed mandates, a complete guide to email drip sequences for South African estate agents, with copy-paste templates. The gap where mandates are lostThe average South African property buyer takes between 90 and 270 days from first enquiry to signed offer. Most estate agents follow up for two weeks. That gap between when agents stop and when buyers decide, is where...
If you work in real estate or property marketing, you’ll know that good design sells. Whether you’re promoting a new development, staging a show unit, or creating visuals for a campaign, design inspiration plays a huge role in shaping how buyers feel about a space. The right look and feel can turn an ordinary property into one that people aspire to live in. But finding that inspiration isn’t...
In today’s highly competitive real estate environment, understanding your target audience is essential to succeed. Personas are a valuable tool that can help real estate businesses create a more accurate picture of their customers, their needs, behaviours and pain points. In this article, we will explore what personas are, why they are important for real estate businesses, and how to create...
The world of digital marketing is constantly evolving, with new trends and techniques emerging all the time. However, there are some core digital marketing skills that every marketer needs to know in order to be successful. In this article, I’ll explore the most common digital marketing skills and explain how to develop them. 1. Search Engine Optimization (SEO) Search Engine Optimization...
Digital marketing has become an essential tool for businesses, small and large, who are looking to grow their online presence and reach a wider audience. It encompasses a wide range of strategies and techniques that leverage digital channels to promote products or services, build brand awareness, and drive sales. In this blog post, we’ll take a closer look at what digital marketing is, why...