Whether you’re building a PropTech startup, managing a real estate brand, or just starting to explore how technology can transform your business – this space is built to give you practical insights, digital strategies, and future-focused thinking to help you stay ahead of the curve.
Through in-depth blog posts, market analysis, and hands-on experience, I unpack the intersection between property and technology, exploring how innovation is reshaping how we buy, sell, rent, and market real estate in South Africa.
I’m here to equip you with the tools, insights, and strategies you need to succeed and stand out in the digital space
With over 39 million South Africans actively using mobile devices, mobile marketing offers an unmatched opportunity to connect with a diverse audience. For real estate businesses, this can mean reaching a wide range of property seekers and investors right where they spend most of their time – on their phones. Let’s dive into why mobile marketing has become crucial for South Africa’s...
If you’ve ever tried to grow your online presence, you’ve probably heard about content strategy. But what exactly is it? Why do so many businesses and creators swear by it? And more importantly, how can you build a solid content strategy for your brand? 1. What is a Content Strategy? A content strategy is a plan for creating, publishing, and managing content to meet specific business or marketing...
The South African property market in 2024 is shaped by a complex mix of economic factors, shifting buyer preferences, and emerging trends. Whether you’re a prospective homeowner or a seasoned investor, understanding the latest market dynamics is crucial to making informed decisions. In this article, I’ll explore the most important trends influencing property in South Africa, from...
In the highly competitive South African real estate market, standing out from the crowd has become more challenging than ever. Traditional marketing methods that focus purely on listings, property specifications, or facts no longer captivate modern buyers and renters. What is the secret sauce? Storytelling. In this blog post, we explore how compelling narratives about homes, communities, and...
In South Africa, buying a home is one of the most significant milestones in life, especially for first-time buyers. With the complexities of the real estate market, financial commitments, and legal processes, providing the right content to guide first-time home buyers is essential. For real estate professionals, building a content strategy around this audience can significantly boost brand...